Best Restaurant Marketing
Anecdotes abound in digital media of restaurants that owe their success to the loyalty of patrons. There are instances of many fine-dining restaurants that have been preferred and favored by loyal customers. The quality of the dishes, pricing, ambiance, and location of restaurants impacts loyalty. Let’s dive into two of the best restaurant marketing tips that will help promote your restaurant right.
The era of arbitrage
This is the arbitrage generation where a trade-off is the differentiator that can tilt the balance in favor of a competitor. The winner among two competing entities who fight for the same customer base, is one who can offer something better than the other. For instance if your restaurant is always in touch with customers, it will be the first choice, when it comes to choosing from restaurants of the same category.
Social media handles - Show your patrons that you care
In an intensely competitive environment, customers are likely to rely on social media channels for queries. Your social media accounts need to be handled effectively to reply to customer queries. Ensure that you share updated information frequently. Your patrons are most likely to be disappointed if changes in the menu, pricing, location, or timings are not shared. Remember, customers will easily switch loyalty if they realize that the information on social media accounts are not updated.
Loyalty points are a great way of engaging your customers and strengthening relationships. However, it is also important to keep your customers informed about the validity of the loyalty points with alerts about impending expiry. We are in the knowledge economy and the most common commodity is information. Ensure that you are connected with your patrons with regular updates on products, services and loyalty points. Any changes need to be automatically reflected, to maintain the relationship.
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